When prompted to design a beverage line's packaging, I naturally chose yerba mate tea. Making a playful yet polished design system was an enjoyable challenge. Inspired by design from the late '60s and early '70s, as well as, various elements from nature. Grab a Yerb! and start living!
This project was featured on Packaging of the World.
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/cef9be1f-f0bf-4ebf-aebd-51e979baa11b_rw_3840.jpg?h=04ce0cf8424483aa4c88f553b983c60c)
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/273ea372-7b4f-47ec-8a13-07706ee29908_rw_3840.jpg?h=d4f878b5cccc64e227e83721efc856cf)
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/3c0d57ce-e2d3-4c50-8985-3c9bc4e4add3_rw_3840.jpg?h=ff2a21168ac72b1c271523cafc88f7a3)
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/7870af3d-a4a9-407e-8d0e-a3beea282ace_rw_3840.jpg?h=20a0496a5072ec263bb38e3b130cb4e0)
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/4a382f97-b3aa-4567-8412-cf8ced3a896f_rw_3840.png?h=7e8d6b9df21a9c62c66a082a0086fa2e)
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/153f574d-ba28-49e6-b3b0-56b729798baf_rw_3840.jpg?h=c6e1cf6326e263212bcdf2c146680c7c)
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/aab3ea9d-e167-4e14-bbf7-3bcd0b015436_rw_3840.png?h=e9933562686ddc344ecf037c0c520c8a)
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/fdafc4fb-dbf7-4f77-a3a6-421a70dd9393_rw_3840.jpg?h=e748ebde02a8f2d78020d56aec6c096b)
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/12c8ac59-6c3d-4ce1-891a-d4db2a8abf02_rw_3840.png?h=3aa38ae100b0449918c1aa029c4561d6)
Packaging, Identity, Layout.
Created for Packaging Design @ UMN.