After researching the climate crisis and what brought us to this point, it holistically came down to a massive disconnect between humans and Nature. EARTHNEWS is a newsstand campaign that gently encourages viewers to reconsider the interconnectedness of everything living on Earth through promoting relationship and connection to the environment around you. When we feel a personal connection to something, we feel responsible to protect and nurture that thing.
Informational video explaining the research that was done along with the concept behind EARTHNEWS.
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Physical stand featuring print material.
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Newspapers, magazines, zines, and wheat-pasted posters cover the exterior of the newsstand.
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/6a8276f1-7077-4ec0-879a-3d0bcfacd6b6_rw_3840.jpeg?h=b2e7252893cd6a34d0ef41667f06bc2b)
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The EARTHNEWS magazines and wheat-pasted poster series.
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/180b7963-8a1e-4313-8b23-9c79b7a38d9b_rw_1200.jpg?h=37e50b8075673df1b88b7557cef2d42e)
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Promotional campaign for digital assets and the required video. Media from Nature herself.
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/739d06fb-969b-424b-81a8-34803ff29f0a_rw_1920.jpg?h=8993a2d6c9535d5d1f66f9befa644706)
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The EARTHNEWS stand at the UMN GD Senior Thesis Exhibition. Featuring a looping box TV, referencing old newsstands having a small TV playing local news. Additionally, stickers and copies of the newspaper and zines were available for viewers to take home.
![](https://cdn.myportfolio.com/234a5637-8186-42ed-a5dd-2fb2eeaed391/d9f8a0b6-2e5c-465e-b485-c8f6e731a1e3_rw_1920.jpg?h=7a2469eff7db75686858416f3f054989)
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Thesis Research Paper, Identity + Campaign Design, Editorial Design, Installation Design, Creative Direction + Photography
Researched and created for GD Senior Thesis Exhibition @ UMN